Why do founders
beef up their brands
Why do founders
beef up their brands
Because it works.
Because it works.
with Marketing.fan?
with Marketing.fan?
Click to mute
Click to mute
Live now all around San Francisco.
You saw the billboards.
You got curious.
You Googled.
Now you're here.
That's not just luck,
that's brand marketing at work.
Want to launch your
“out-of-home” brand campaign but not sure how to start?
Want to launch your
“out-of-home” brand campaign but not sure
how to start?
Want to launch your “out-of-home” brand campaign but not sure how to start?
Who's behind all this?
Who's behind
all this?
Maya Spivak is the biggest marketing fan on the internet. After 15+ years fangirling on behalf of just one tech startup at a time, in 2023 she went independent to support more founders building tomorrow’s coolest tech brands today. You’re in the right place to read about how.
Maya Spivak is the biggest marketing fan on the internet. After 15+ years fangirling on behalf of just one tech startup at a time, in 2023 she went independent to support more founders building tomorrow’s coolest tech brands today. You’re in the right place to read about how.
Services
Services
Services
Baby's "First"
Brand Campaign
Need a brand marketing campaign but unsure where to start? Maya works directly with your marketing team or becomes your one-woman marketing lead, conceptualizing and producing each self-contained project. In brand marketing, the sky’s the limit, but popular options include:
First time billboard campaigns
New user conferences and event series
Launching new meetups for niche communities
Creating an incredible branded presence at a conference or trade show you’re sponsoring
Need a brand marketing campaign but unsure where to start? Maya works directly with your marketing team or becomes your one-woman marketing lead, conceptualizing and producing each self-contained project. In brand marketing, the sky’s the limit, but popular options include:
First time billboard campaigns
New user conferences and event series
Launching new meetups for niche communities
Creating an incredible branded presence at a conference or trade show you’re sponsoring
Baby's "First" Brand Campaign
Need a brand marketing campaign but unsure where to start? Maya works directly with your marketing team or becomes your one-woman marketing lead, conceptualizing and producing each self-contained project. In brand marketing, the sky’s the limit, but popular options include:
First time billboard campaigns
New user conferences and event series
Launching new meetups for niche communities
Creating an incredible branded presence at a conference or trade show you’re sponsoring
Baby's "First" Brand Campaign
Naming
Finding the perfect name that isn't already taken is a special kind of torture. Maya combines linguistic strategy, competitive analysis, and actual human creativity to deliver options that don't make you cringe. You'll get a shortlist of viable names with available domains, preliminary trademark checks, and solid rationale for each one—so you won't wake up hating your company name six months from now.
Finding the perfect name that isn't already taken is a special kind of torture. Maya combines linguistic strategy, competitive analysis, and actual human creativity to deliver options that don't make you cringe. You'll get a shortlist of viable names with available domains, preliminary trademark checks, and solid rationale for each one—so you won't wake up hating your company name six months from now.
Naming
Finding the perfect name that isn't already taken is a special kind of torture. Maya combines linguistic strategy, competitive analysis, and actual human creativity to deliver options that don't make you cringe. You'll get a shortlist of viable names with available domains, preliminary trademark checks, and solid rationale for each one—so you won't wake up hating your company name six months from now.
Naming
The Glow Up
Your brand's creative element isn't just decoration—it's what determines first impressions with prospects, customers, investors, and talent. The right brand identity turns "seems legit" reactions closer to "shut up and take my money!" With a Glow-Up, Maya pulls in her top designer partners and sometimes full-fledged creative agencies to revamp your identity and redesign your website in its image. We can build it out, too, or you can keep that in house with your development team.
Your brand's creative element isn't just decoration—it's what determines first impressions with prospects, customers, investors, and talent. The right brand identity turns "seems legit" reactions closer to "shut up and take my money!" With a Glow-Up, Maya pulls in her top designer partners and sometimes full-fledged creative agencies to revamp your identity and redesign your website in its image. We can build it out, too, or you can keep that in house with your development team.
The Glow Up
Your brand's creative element isn't just decoration—it's what determines first impressions with prospects, customers, investors, and talent. The right brand identity turns "seems legit" reactions closer to "shut up and take my money!" With a Glow-Up, Maya pulls in her top designer partners and sometimes full-fledged creative agencies to revamp your identity and redesign your website in its image. We can build it out, too, or you can keep that in house with your development team.
The Glow Up
Positioning
& Messaging
Get your positioning refined using the Dunford Method. After interviewing founders, key stakeholders, and several customers, Maya researches competitors and identifies your unique value proposition and the sales language supporting it. In 3 weeks, you'll have that perfect elevator pitch everyone can confidently share (and a draft of your new homepage copy that’s aligned to your updated Positioning).
Get your positioning refined using the Dunford Method. After interviewing founders, key stakeholders, and several customers, Maya researches competitors and identifies your unique value proposition and the sales language supporting it. In 3 weeks, you'll have that perfect elevator pitch everyone can confidently share (and a draft of your new homepage copy that’s aligned to your updated Positioning).
Positioning & Messaging
Get your positioning refined using the Dunford Method. After interviewing founders, key stakeholders, and several customers, Maya researches competitors and identifies your unique value proposition and the sales language supporting it. In 3 weeks, you'll have that perfect elevator pitch everyone can confidently share (and a draft of your new homepage copy that’s aligned to your updated Positioning).
Positioning & Messaging
Ongoing
Marketing Advisory
Want a marketing expert in your corner? With an Advisory agreement, Maya works directly with you or your team weekly—providing strategic guidance, editorial review, and access to her entire network of production partners with optimal pricing.
Want a marketing expert in your corner? With an Advisory agreement, Maya works directly with you or your team weekly—providing strategic guidance, editorial review, and access to her entire network of production partners with optimal pricing.
Ongoing Marketing Advisory
Want a marketing expert in your corner? With an Advisory agreement, Maya works directly with you or your team weekly—providing strategic guidance, editorial review, and access to her entire network of production partners with optimal pricing.
Ongoing Marketing Advisory
Where's the beef?
By ”the beef,” we of course mean Maya’s work.
By ”the beef,” we of course
mean Maya’s work.
Good Words
Cristina Cordova
COO Linear
I LIKE IT!
Charles Packer
Co-founder & CEO of Letta
Maya knows how to convey the value of the software to customers, and the story behind the software to potential employees.
Matt Calvano
Co-founder & CEO of Adaptive
Amazing.
Thank you!!!
Sarah Wooders
Co-founder & CTO of Letta
It was really great to have someone to direct the designers from a marketing perspective
Anders Haig
Founder of Stealth Startup
Let’s do it! Even your proposal doc has a great hook!
i like it!
Cristina Cordova
COO Linear
Maya knows how to convey the value of the software to customers, and the story behind the software to potential employees.
Charles Packer
Co-founder & CEO of Letta
Amazing.
Thank you!!!
Matt Calvano
Co-founder & CEO of Adaptive
It was really great to have someone to direct the designers from a marketing perspective
Sarah Wooders
Co-founder & CTO of Letta
Let’s do it! Even your proposal doc has a great hook!
Anders Haig
Founder of Stealth Startup
Featured in
The Playbook for Hiring the Right Marketer at the Right Time for Your Startup
Article
Article
The Playbook for Hiring the Right Marketer at the Right Time for Your Startup
Beyond creativity, the three required variables of a good B2B brand marketing campaign.
Blog Post w/ Elena Verna
Blog Post w/ Elena Verna
Beyond creativity, the three required variables of a good B2B brand marketing campaign.
Tech Brand Campaigns: Maya Spivak's marketing campaigns at Wealthfront & Segment
Video Podcast
Video Podcast
Tech Brand Campaigns: Maya Spivak's marketing campaigns at Wealthfront & Segment
How to hire the right marketer at the right time for your startup — Mux & Segment’s Maya Spivak
Podcast
Podcast
How to hire the right marketer at the right time for your startup — Mux & Segment’s Maya Spivak
Elpha Office Hours: I’ve led marketing teams at Gretel, Mux, Segment, and Wealthfront. I’m Maya Spivak. AMA!
Ask-me-anything
Ask-me-anything
Elpha Office Hours: I’ve led marketing teams at Gretel, Mux, Segment, and Wealthfront. I’m Maya Spivak. AMA!